Community-Centered Health

BLUE CROSS AND BLUE SHIELD OF NORTH CAROLINA FOUNDATION

The Blue Cross and Blue Shield of North Carolina Foundation (BCBSNC Foundation)’s Community-Centered Health (CCH) initiative supports collaboration between clinical and community organizations to better understand, and act on, social determinants of health. Rather than individual-centered and treatment-oriented, this initiative took a community-centered and prevention-oriented approach.

In 2018, Healthy Places by Design continued to provide strategic guidance to the BCBSNC Foundation and technical assistance to two grantees in the CCH cohort.

Specifically, we coached coalitions through the development of sustainability plans that would lead to diversified investments and partnerships long-term. As part of that process, we facilitated meetings during which partner organizations and community members talked about their long-range visions, identified existing assets, and noted future needs in order to keep the momentum going. Our team emphasized the importance of thinking creatively about other sources of support once the grant funding ended. Each community ultimately determined emerging opportunities and gained clearly communicated commitments from partners, like leadership training and staffing support for CCH in the future.

For example, in Guilford County, the Cottage Grove neighborhood association decided to work with nearby neighborhood associations to strengthen health in the overall region. And in Gaston County, the Highland neighborhood association will use its new 501C(3) status to generate additional revenue for community development efforts. Other community examples from this initiative can be found on our blog.

 

“All the beautiful changes in Cottage Grove have happened because of how resident leadership has grown, which in turn increased neighborhood capacity. Some had never before spoken in front of City Council, nor even been in the chamber, and they were hesitant to speak. Now they are quick to go downtown and advocate. We used to facilitate neighborhood meetings. Now, residents convene and lead the meetings on their own. Capacity is contagious. Once a few lead, others grow into that role. Cottage Grove doesn’t look the same as it did in 2016 when we started. For example, Apache Street Park was desolate and an eyesore. Now, with new equipment there, I’ll see 15-20 kids playing at a time. It’s wonderful. It makes me feel good to see the possibilities of what can happen when people come together.”

JOSIE WILLIAMS
Project Coordinator, Greensboro Housing Coalition

 

“Working together strengthened our resiliency. This community has bounced back from so much drama and tragedy, like the tornado. People came together to help one another without preconceived motives or ideologies about, “is there something in it for me?” When tragedy hits, people in this community are taking pride in helping one another. The resiliency and selflessness they had was paramount for me.”

STEVEN SMOOT
Community Member and Team Leader, Healthy Housing Community Action

 

“Healthy Places by Design supports partnerships and the individuals that form them to act on what they already know—that the most impactful approaches to addressing significant health disparities come from people with direct experience of the conditions that create those disparities.”

KATIE EYES
Senior Program Officer, Health Care, BCBSNC Foundation