Blog Archives

How Power Embedded in English Can Undermine Your Work

By Sarah Moore on August 31st, 2016

Ownership, power, and violence are embedded in the English language. From possessive grammar to catchphrases with violent metaphors, how we communicate about our work can subtly undermine our best efforts at healthy community change, especially when working directly with communities. Whether English is your first language or thirteenth, its maze of rules—and exceptions to the […]

Improve Your Message By Asking Questions—Especially These Questions

By Tim Schwantes on August 24th, 2016

Healthy community leaders are constantly aiming to create demand and support for specific changes, and it can be tempting to use traditional health messaging, with its jargon and dense data sets, to sway opinion. However, when health is assumed to be the driving value for all audiences, that approach rarely works well. When resources are […]

Three Lessons My Neighbor Taught Me About Strategic Communication

By Sarah Moore on August 10th, 2016

A recent conversation with a neighbor taught me a few things about understanding. She and I usually disagree about almost everything—from politics to the meaning of life—but after two hours of talking one Saturday afternoon, we had a conversation that was “effective” from a communications standpoint. We not only came to understand what each other’s […]