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Tag Archives: Strategic Communications

Three Lessons in Communication

By Sarah Moore on November 30th, 2017

As we finish the last of Thanksgiving leftovers, many of us are reflecting on the conversations that we had and didn’t have over the holiday. For the first time in […]

America’s Obsession with Individualism Is Making Us Sick

By Sarah Moore on June 21st, 2017

Developing upstream solutions to social problems is more effective than scrambling to apply reactive remedies downstream. Whether you call it prevention or “nippin’ it in the bud,” looking upstream leads […]

How Changing Your Writing Style Can Improve Community Engagement

By Sarah Moore on March 8th, 2017

I once knew a guy who couldn’t smell. Anything. At all. And because scent is invisible, his inability to detect it was also invisible. So despite the fact that his […]

How Nonprofits Can Thrive In a Post-Fact World

By Sarah Moore on December 8th, 2016

If a fact exists in a forest and no one is there to believe it, is it still true? You’ve probably heard by now that we’re living in a “post-fact” […]

How Power Embedded in English Can Undermine Your Work

By Sarah Moore on August 31st, 2016

Ownership, power, and violence are embedded in the English language. From possessive grammar to catchphrases with violent metaphors, how we communicate about our work can subtly undermine our best efforts […]

Improve Your Message By Asking Questions—Especially These Questions

By Risa Wilkerson on August 24th, 2016

Healthy community leaders are constantly aiming to create demand and support for specific changes, and it can be tempting to use traditional health messaging, with its jargon and dense data […]

Three Lessons My Neighbor Taught Me About Strategic Communication

By Sarah Moore on August 10th, 2016

A recent conversation with a neighbor taught me a few things about understanding. She and I usually disagree about almost everything—from politics to the meaning of life—but after two hours […]

A Fresh Model for Community-Driven Change

By Risa Wilkerson on March 23rd, 2016

Active Living By Design is about to launch a fresh model for community-driven change to reflect the evolution of our field’s growth. It reminds me of how far we’ve come. […]

Advance Your Work by Telling Stories

By Sarah Moore on January 27th, 2016

When nonprofit and community leaders share our progress in creating healthy community change, we use data and stories as our primary tools. We rely on data to track changes, discover […]

Propelling the Movement for Change

By Jill Birnbaum on September 30th, 2015

Reflections from Voices for Healthy Kids As advocates, each year we look with hope for new statistics that may show us more signs of progress in the obesity epidemic. Some […]