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Tag Archives: Strategic Communications

Social Media’s Role in Building Stronger Community Connections

By Risa Wilkerson on December 10th, 2014

While debate continues about the implications of shorter and shorter content on social media, do we know anything about whether these channels help improve our networks or strengthen relationships? A […]

NPR’s Terry Gross on Connecting with Others

By Risa Wilkerson on October 22nd, 2014

If you want to know how to engage in a meaningful conversation with someone you’ve never met, listen to Terry Gross speak. I had the pleasure of hearing her perspectives […]

Infographics: Worth the Effort?

By Sarah Moore on October 1st, 2014

Did you know that the average shelf life of a tweet or Facebook post is less than three hours? Grabbing your audience’s attention is tricky with the ever-increasing speed of […]

King County/Seattle, WA: Advancing Policy/Systems Change Example

By Risa Wilkerson on August 11th, 2014

Two housing authorities in King County and Seattle, WA worked to promote cross-cultural exchange among residents and addressed necessary social and cultural factors that influence behavior change.

Investing in Healthy Community Change

By Sarah Moore on August 8th, 2014

This document offers a range of insights that challenge business as usual, and explores lessons learned about investing in healthy community change to help funders of all sizes leverage their investments, achieve their goals and sustain their results.

Hamilton County, OH: Communications Example

By Risa Wilkerson on August 8th, 2014

The WeTHRIVE! Initiative in Hamilton County, OH supported a broad-based shift from individual-focused public health messages and programs to a healthy community approach that that addressed environmental, policy and systems (PSE).

Nash-Edgecombe Counties, NC: Communications Example

By Risa Wilkerson on August 8th, 2014

While remaining consistent with its mission, the Down East Partnership for Children (DEPC) in Nash-Edgecombe Counties, NC shifted and broadened the frame of its work from educational and social supports for young children and their families to a healthy communities frame. It utilized established networks and approaches to introduce new ideas about healthy policy and environmental changes, carefully assessed readiness for change among partners, and showed people how they could take the work and do it in their own environments.

Houghton County, MI: Communications Example

By Risa Wilkerson on August 8th, 2014

The Copper Country Health Kids, Healthy Communities partnership in Houghton County, MI built support among residents and elected officials for a Complete Streets ordinance…

Kane County, IL: Communications Example

By Risa Wilkerson on August 8th, 2014

Kane County, IL branded its integrated suite of health-oriented long range plans “Quality of Kane”, and used terms such as “promise”, “prosperity”, “quality of life” and “for everyone”.

Greenville, SC: Communications Example

By Risa Wilkerson on August 8th, 2014

As part of a rebranding process, LiveWell Greenville (LWG), involved diverse stakeholders in a retreat to develop a strategic action plan for the county.